Ageless Style: 30s

You might recognize Shannon Heth from her frequent appearances in the party pages, but whether she’s attending events or managing her roster of restaurant, fashion and design clientele, the 31-year-old Vancouver-based publicist always looks stylish.
Five years ago, Heth’s closet consisted primarily of vintage pieces—“partly out of price-point necessity,” she admits, “but partly because I liked having something I knew I wouldn’t see anyone else wearing. Nowadays, I’m finding it harder to feel age-appropriate in an all-vintage look. Plus, you hope you’re in a position in your 30s where you can afford to mix in a little designer.”